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6 Website Pages Every Small Business Must Have.

What are the essential pages for a small business website? There are obviously many pages that you could include on your site, but there are very few that will provide your business with the most benefit. You want to make sure you have these pages so that you can rank well for keywords and be ready for potential customers.


Home

The home page is the first impression of your business. It's what you see when you visit a website for the first time, and it's usually the most trafficked page on any site. If you're looking for a reason to look into a company, this is where you'll find it.

It should provide information about the business and its products or services, as well as some sort of call-to-action (CTA) that encourages visitors to take an action such as "Buy Now" or "Book Your Appointment." A great home page also provides easy navigation so customers can move around with ease—and if they don't find what they need right away, there should be links or buttons that allow them to search further into your website.


About

The About Us page is a great way to introduce yourself and your business.

  • Include an overview of what you do, who you do it for, and how long you've been in business.

  • Share some information about the people behind the company. Is it a husband-and-wife operation? Are they lifelong friends? Do they have children who help out on weekends?

Services/Products

This page is where you list all of the services and products that you provide for your customers. If you’re selling a product, then this is the place where it should be included in the list. It’s also helpful to have an image or even video of your product so that visitors can see what they are getting before they buy it.

  • What Makes Your Services & Products Better Than Your Competitors?

You could include testimonials from happy customers or reviews of how great your business really is!


Blog

A blog is a great way to show your expertise, and also a great way to build a relationship with your customers. You can write about things that interest you, or things that are relevant to your community. For example, if you're in the business of providing home security services, you could write about the latest trends in home security devices.


Contact Us

You want your website to be a hub of information, but you also want it to be easy for people to contact you. A simple page with contact information and a link to a form, not only helps potential customers get in touch with your business, but it also adds more trust and legitimacy to your brand.


Remember: if someone is thinking about buying from you or working with you, they’re going to want some way of getting in touch. By providing them with multiple methods (email address and phone number are usually best), you can make sure that every customer who comes across your site has all the information they need at their fingertips.


Another option for adding value would be including an optional field where users can sign up for email updates from your company. This is another great way of keeping them engaged on a regular basis and showing appreciation for their interest in what you do!


Testimonials

Testimonials are one of the best ways to provide social proof and build trust. They also help your business get more referrals.

You can have testimonials in the form of words or video, and you can put them on your website, share them on social media, or even connect your social feed to your website!



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