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Top 3 Must Dos When Starting Your Email Marketing Campaigns



Email marketing is an efficient way to ensure that small businesses can reach out to their customers, grow their customer base, and enhance their reputation.


By following these few email marketing best practices listed below, you can broaden your marketing audience, improve conversions of potential customers, increase customer loyalty and revenue, and achieve more repeat business with just a few clicks.


1. Segmentation

Segmentation is a powerful way for you to divide your subscribers and customers into smart groupings, while automation allows for your emails to be sent out on autopilot. After that, you will be able to send them on different journeys, with relevant offerings, educational information and more. In other words, you can offer much more targeted messages to only those recipients that will really benefit from it.


2. A/B Testing

A/B testing is so important for your email marketing automation strategy. Instead of trying out one idea at a time, you can set up your communications so that two versions of the same message go out, each with different things you want to test. Some

  • You can test Subject lines with/without emojis.

  • Test using/or not using the customer's first name in the salutations.

  • Test if using a $ vs. % sign when talking about offers.

  • Test using only your logo at the top of the email, and another one with an image instead.

3. Make Your First Automation With Welcome Emails

Welcome emails have higher open/click rates and earn higher revenue than other promotional emails. Create a series of emails that give you a chance to #1 introduce your new customers to your brand. #2 send an offer with value (free resources to download, coupon, or an educational video), and #3 encourage them to buy within a targeted period.

Remember that if your customers find your email valuable, they are more likely to share it with others, so make sure you always include a social media share button.

Email marketing is one of the most important aspects of your small business marketing strategy.

When you set up your email marketing correctly, it is a cost-effective way, especially compared to traditional direct mail, to keep your customers involved. Email marketing is not dead, it is still one of the best ways to find new customers, generate more revenue, and build a loyal following.


While social media and videos are always in the limelight, the reality is that email marketing can generate more revenue than any other form of online marketing, for small and medium-sized businesses. This is successful when segmenting your audience, sending them the right message, know what the right message is with A/B testing, and finally automate those babies with multiple touches!


Want help with your email marketing strategy? Here at The Digital Movement, we have worked on multiple email campaigns that serve valuable content to customers by targeting the right message to the right segment of contacts. Email Marketing is used to foster the loyalty between you and your customers and provide value to new leads to keep them coming back for more! We can help you on every level from bringing in new leads to rewarding your loyal customers with content that speaks directly to them. Get a Free Quote today!

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